Post by account_disabled on Sept 16, 2023 4:54:02 GMT -5
Remember continuity - a one-off project will not take the business anywhere yet as a one-time installation project, after which everything will take care of itself. It is important that the analytics solution is evaluated and adjusted regularly, and that we are also ready to invest resources in utilizing the data. The KPIs and metrics set in the measurement strategy should be evaluated along the way to ensure that they are still relevant to the goals and are in line with the company's business goals. This can include, for example, adding and removing metrics, or adjusting set target levels. It is particularly important that the data is reviewed regularly and on a long-term basis.
In this case, on the basis of it, it is possible to take various measures that will move your business forward. Do you want to learn how the measurement strategy and technical implementation is practically managed according to the MRACE® model? Check out our service here and download a free guide on measuring marketing! ANALYTICS AND MEASUREMENT Using the attribution Phone Number List models of Google Analytics 4 in the analysis of purchase paths There is no gapless attribution model. Finding the right model is based on what kind of questions you want answered. We delve into the attribution models offered by Google Analytics 4 and how you can use them in the analysis of purchase paths.
KATRI LEVÄINEN We heard big news from the field of analytics when Google announced the news that we had already been expecting: Universal Analytics will collect its last "hits" on June 30, 2023, and from July 1, 2023, you will only be able to use the Google Analytics 4 interface launched by Google in the fall of 2020. Since Google Universal Analytics will be removed relatively soon (just over a year from now as I write this), it's time for you to prepare for the upcoming change and install Google Analytics 4 (GA4) alongside Universal Analytics (UA) to collect data. Simply installing it is not enough, however, because the Google Analytics 4 measurement and data collection model (event- and parameter-based) is completely different from Universal's model (session-based) .
In this case, on the basis of it, it is possible to take various measures that will move your business forward. Do you want to learn how the measurement strategy and technical implementation is practically managed according to the MRACE® model? Check out our service here and download a free guide on measuring marketing! ANALYTICS AND MEASUREMENT Using the attribution Phone Number List models of Google Analytics 4 in the analysis of purchase paths There is no gapless attribution model. Finding the right model is based on what kind of questions you want answered. We delve into the attribution models offered by Google Analytics 4 and how you can use them in the analysis of purchase paths.
KATRI LEVÄINEN We heard big news from the field of analytics when Google announced the news that we had already been expecting: Universal Analytics will collect its last "hits" on June 30, 2023, and from July 1, 2023, you will only be able to use the Google Analytics 4 interface launched by Google in the fall of 2020. Since Google Universal Analytics will be removed relatively soon (just over a year from now as I write this), it's time for you to prepare for the upcoming change and install Google Analytics 4 (GA4) alongside Universal Analytics (UA) to collect data. Simply installing it is not enough, however, because the Google Analytics 4 measurement and data collection model (event- and parameter-based) is completely different from Universal's model (session-based) .