Post by account_disabled on Feb 17, 2024 23:58:09 GMT -5
It is essential that in this aspect you use your intuitive ability to respond to the results, and use your reason and criticism to evaluate the results as realistically as possible and how to act on them. Types of web analytics That's how it is! Within analytics there are two specific types that talk about the "what" and the "why" of the data obtained. These types are essential since they work together to understand the actions of users. Giving us in turn the clues that we must take into consideration either to continue developing or discard them completely. 1. Quantitative web analytics When we talk about quantifying, it is about obtaining numerical results that can be measured and calculated to obtain clear and precise percentages.
TEST How much do you know about marketing? Channels, metrics, tools, digital phone numbers data marketing methodologies... Test yourself with this test! (it won't take you more than 3 minutes). Take the test! FREE classes What would it be like to take one of our master's degrees? The best thing is that you try it yourself with these totally FREE classes! Sign up and live the experience of being part of the business school that has put the traditional educational model in check. See free classes! That is, numerical data provides us with quantifiable values of specific user behavior. Thus becoming the “what” is what users do. Likewise, quantitative web analytics has its respective work or use tools, which allow the user or client in this case to make the corresponding measurements.
We mention some of them and their characteristics: tool of corporations and companies since it offers a whole compendium of functions that help determine what users do. Thus obtaining the data of interest that will later be used to create new strategies. Among its features are: User behavior. Grouped user information. Acquisition of products and services. Audience and customer conversion levels. In short, it is a tool that offers a fairly complete service to obtain quantifiable data. Adobe Analytics It is part of one of the Adobe Marketing Cloud tools, which is a compendium of tools aimed at digital marketing. In this particular case, Adobe Analytics allows you to obtain quantifiable information through a much more humanized study.
TEST How much do you know about marketing? Channels, metrics, tools, digital phone numbers data marketing methodologies... Test yourself with this test! (it won't take you more than 3 minutes). Take the test! FREE classes What would it be like to take one of our master's degrees? The best thing is that you try it yourself with these totally FREE classes! Sign up and live the experience of being part of the business school that has put the traditional educational model in check. See free classes! That is, numerical data provides us with quantifiable values of specific user behavior. Thus becoming the “what” is what users do. Likewise, quantitative web analytics has its respective work or use tools, which allow the user or client in this case to make the corresponding measurements.
We mention some of them and their characteristics: tool of corporations and companies since it offers a whole compendium of functions that help determine what users do. Thus obtaining the data of interest that will later be used to create new strategies. Among its features are: User behavior. Grouped user information. Acquisition of products and services. Audience and customer conversion levels. In short, it is a tool that offers a fairly complete service to obtain quantifiable data. Adobe Analytics It is part of one of the Adobe Marketing Cloud tools, which is a compendium of tools aimed at digital marketing. In this particular case, Adobe Analytics allows you to obtain quantifiable information through a much more humanized study.